Calista Phair is the founder and CEO of SKKY Marketing and has a zeal for business and marketing. She left her hometown of Seattle, Washington to attend Bennett College in Greensboro, N.C., where she obtained a Bachelor of Arts degree in Political Science with a minor in Global Studies. In the course of her matriculation she was selected as the student representative to sit on the Consumer Advisory Panel for AT&T North Carolina Corporate for two years. She was assigned as a legislative intern for the City of Greensboro and recruited by City Council members to build a bridge between community youth and the City.
Calista gained experience working with these agencies and accessed a wealth of first-hand knowledge of business opportunities and resources in the community and beyond. She was surprised to learn many in the community were unaware there were diamonds in the rough in their own backyards and began requesting her services and expertise. (SKKY Marketing was creating itself before she was aware it existed!)
Calista's extensive work with local churches, businesses and various organizations on program development and marketing, buoyed up by her enrollment in Claflin University's MBA program, provided fertile ground for the sprouting of her dream venture, "SKKY Marketing.” She has over 15 years of experience conducting leadership training, cultural competency and community development projects while working with city officials, non-profits, police departments and schools.SKKY Marketing offers a personal approach to develop marketing needs to local, small businesses and entrepreneurs via a myriad of today's technologies. SKKY takes your lead and craves your vision like a chisel into your reality. Calista is a member of Alpha Kappa Psi Professional Business Fraternity and Sigma Nu Tau Entrepreneurship Honor Society.